End to End has been working with BMG on business development through sports since
2020. We co-manage the contract with the clubs, building strategies and activations
that transform football engagement into significant financial results for the Bank. We
coordinate social media, develop strategies, produce events, experiences, and
everything else necessary for the BMG client and fans of the sponsored clubs to feel a
total connection and sense of ownership.
Results:
• 1 million accounts opened per year through the clubs
• Over 300% growth on social media
• Most recognized brand among Brazilian fans, according to XP research
